IDC (International Data Corporation) is forecasting that by 2015 mobile internet traffic in the U.S. will surpass traditional desktop PC based internet traffic. Western Europe and Japan will not be far behind the U.S. in following this trend.
Source - International Data Corporation
The “Qatar Smartphone Market Q4 2011 Syndicated Report”, in which ictQATAR collaborated with Nielsen, found out that:
• Qatar’s Smartphone penetration has reached 75 percent.
• A majority of the respondents indicated the absence of any apps in their handsets.
Source - ictQATAR
Responsive Design vs Mobile Website
According to the above studies, more users are using mobile devices and tablets every day. Your website is being viewed on different devices with different screen sizes, resolutions, and colors. Nowadays, Smartphone and tablet users browse the web on their devices just as easily as on a desktop computer. This has resulted in the emergence of dedicated mobile websites to improve the user experience on such devices.
This meant that website will have two versions: the normal “desktop version” website and a “mobile version” website (which might not work well on tablets).
Responsive Design takes many of these complications away. It is a technique that utilizes some HTML5 features and some CSS3 features to create websites that fluidly adapts for any device.
If you create a separate mobile website, you have to update both versions of your website. Responsive means you update, once, and it works everywhere.
You don't need to manage extra templates for different devices. Responsive templates adjust to any view-port.
If you create a separate mobile website, your SEO will be split between two sites. But with responsive design, no SEO dilution occurs.
If you create a separate mobile website, you have to setup separate analytics and you have to monitor “desktop version” and “mobile version” of your website separately. But with responsive design, it is the same analytics reporting.
There are many more device properties that you can access with responsive design such as orientation mode, aspect ratio, colors, resolution, etc.
You will have only one address for one page and it will be accessible for all devices - no mobile subdomains or URL parameters will be necessary.
Our site, the one that you are browsing now, is responsive. It currently adapts to screen resolutions ranging between 240 - 1680 pixels. We specialize in building sites that are just as brilliant for mobile as they are for the desktop.